about

Prepare to be Wooed

Stylish. Unique. Beautiful. Welcome to Woo's, a wonderful worldly place where you'll find some of the globe's best-designed wares for Mother, Child and Home. Owner Pip Graham (formerly of the beloved Atkinson & Graham florist in St Kilda, Melbourne) travels the world to bring you the best in fashion (specialising in Scandinavian). Sold only and exclusively at Woo's, you'll be at the fashion forefront with access to beautiful brands such as Custommade, Gronnbaek and St Tropez.

Infuse your home with gorgeous scented oils, Swedish designed handmade candles and luxurious Portuguese soaps. Whether it's for the kitchen, bathroom or even a gift, add a little magic to your world. And for Child, adorable garments from new born to ten years that everyone will adore.

With our new seaside home in Elwood, treat yourself to something special and fall in love with the rest of the world.

The story behind the name

The image (and icon) of little Woo was snapped by renown British photographer Cecil Beaton. Not only did Beaton photograph icons from the worlds of fashion, literature, music and film (such as the Rolling Stones, Salvador Dali Audrey Hepburn and Marilyn Monroe) he also captured this adorable girl sitting atop her beloved dog Hamlet. And that little girl is Pip's mum, nicknamed Woo, who has provided much inspiration for the store and what it stands for.